Swiss Watches

Welcome to Swiss watches .me

This site was designed out of my love for Swiss watches. And to answer the question "Which Swiss watch is the best for me". When I was 20 I was given a great Swiss watch a high end Tissot and ever since I have had a love for all things relating to Swiss watches, purchasing more along the way and writing numerous articles about them. Hence the creation of this website to help people who are looking to enter the Swiss Watch market and guide them into picking the right Swiss watch for their needs we have information for Ladies Swiss Watches and also Men's Swiss watches. .

 

Please select a link below to view the page for each specific watch brand.

Rolex
TAG Heuer
Breitling
Movado
Omega
Cartier
IWC  
Longines 
Ebel
Jacobs  Jewelers
Chopard
Oris  
Jaeger leCoultre
Chane
Audermars Piguet
Corum 
Dior  
Franck Muller
Gucci  
Maurice Lacroix
Baume and Mercier 
Tissot

 

 

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Tissot Watch company

Tissot has created their brand equity through using a more subdued approach to marketing and promotion of their products.

Tissot is the official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey which are all quite respectable events to be sponsoring, in building brand equity.

Tissot has been known in recent years for its T-Touch technology. This new technology includes a touch sensitive sapphire glass, compasses, barometers, altimeters and thermometers. These features appeal to the out door savvy watch buyer which is where Tissot has been acquiring a lot of business from in recent years.

The T-Touch watches have been featured in popular movies, including ‘Lara Crofts Tomb Raider: The Cradle of Life’ and ‘Mr. & Mrs. Smith.’ Both these product placements have been great sources of advertising to build Tissot’s brand equity effectively.  

Tissot has also enhanced their brand image and equity by being the official timekeeper for the 2006 Doha games. The Doha games ran for 15 days from December 1st to 15th and is a very popular sporting event in the Asian market.

For more on Tissot click here...

Tag Heuer Watch company

Tag Heuer’s name can be accompanied with lines such as Tag Heuer Formula 1, Monaco, Carrera and Grand Carrera. These products are marketed by Tag Heuer using brand ambassadors who are at the top of their chosen sport or career. Targeting only the best of the best, Tag Heuer has created a status symbol which people strive to be like or obtain the watch which relates to their chosen sports idol or movie idol.

The current brand ambassadors for TAG Heuer are:

 ● Lewis Hamilton the Current F1 world champion;

● Tiger Woods, the world’s number one gold player;

(See appendix - 2 for image of Tiger Woods promotional material)

● Brad Pitt one of the worlds best actors

(See appendix - 3 for image of Brad Pitt promotional material)

● Leonardo DiCaprio - a very popular actor and environmental activist.

● Maria Sharapova –Ladies world number one tennis player.

For more on Tag Heuer click here...